Google Adds SEO Spam Notifications
Tuesday, July 5, 2016 @ 03:07 PM gHale
In a move to hike its security that much more, Google will improve its security notifications for hacked websites to cover cases where sites end up infected with SEO spam.
In February 2015, Google integrated the Safe Browsing API from the Google Webmaster Tools (now rebranded as Google Search Console) into the Google Analytics dashboard.
Webmasters who used Google Analytics code on their websites and also added the website to their Search Console account will receive notifications if their site was ever flagged via the Safe Browsing API.
This meant that whenever Google detects malware on a website or other threats such as phishing pages, the webmaster will receive a notification in their Analytics dashboard.
The thinking behind this decision was webmasters check the Analytics dashboard much more often than they check the Search Console. Further, other webmasters didn’t provide a valid email address at which they could be reached, or they wouldn’t check it every day.
Google is now enhancing these notifications with new alerts that warn the webmaster whenever Google detects SEO spam on their website.
The notification, seen below, is very much needed since SEO spam has become extremely popular in recent months.
Google said since September 2015, its website scanning tools have detected a 180 percent increase in hacked sites spreading SEO spam.
Previous research has shown Google that direct contact with site owners increases the chance of having the website cleaned by 75 percent.
“This new alert gives us an additional method for letting website owners know that their site may be compromised,” Google’s Giacomo Gnecchi Ruscone said in a blog post.