McAfee Brand Returns
Wednesday, April 5, 2017 @ 12:04 PM gHale
McAfee has returned as an independent company.
First acquired by Intel for $7.68 billion in 2010, four years later Intel said the McAfee brand would end up phased out and replaced by Intel Security, although retaining the red shield logo.
In September 2016, Christopher Young, senior vice president and general manager of the Intel Security Group, said McAfee would again be an independent company – 49 percent owned by Intel and 51 percent owned by private equity firm, TPG. This transaction values the company at $4.2 billion.
The spin out is now complete, and McAfee is again an independent company.
The name is back, but the original red shield logo is replaced by a stylized red shield and includes the epithet ‘Together is power.’ Chris Young is the company’s chief executive.
The McAfee brand was one of the earliest security brands. The original anti-virus companies — almost all now more than just AV – ended up caught off guard by the second-generation AV companies, who marketed themselves as machine-learning (ML) endpoint protection firms.
Machine-learning and artificial intelligence is the forward direction.
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