McAfee Brand Returns

Wednesday, April 5, 2017 @ 12:04 PM gHale


McAfee has returned as an independent company.

First acquired by Intel for $7.68 billion in 2010, four years later Intel said the McAfee brand would end up phased out and replaced by Intel Security, although retaining the red shield logo.

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In September 2016, Christopher Young, senior vice president and general manager of the Intel Security Group, said McAfee would again be an independent company – 49 percent owned by Intel and 51 percent owned by private equity firm, TPG. This transaction values the company at $4.2 billion.

The spin out is now complete, and McAfee is again an independent company.

The name is back, but the original red shield logo is replaced by a stylized red shield and includes the epithet ‘Together is power.’ Chris Young is the company’s chief executive.

The McAfee brand was one of the earliest security brands. The original anti-virus companies — almost all now more than just AV – ended up caught off guard by the second-generation AV companies, who marketed themselves as machine-learning (ML) endpoint protection firms.

Machine-learning and artificial intelligence is the forward direction.



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